Help guests choose a room
Show the beds, capacity and room photos together, so a family can tell what fits before checking dates.
Hotel website design for independent hotels
Make it easier for guests to book with you.
When guests find you on a booking platform and then visit your website, can they choose a room, get their questions answered and check availability on their phone? That’s the journey I build and fix.
From the founder
Hi, I’m Franklyn.
I started BookInnDirect to help independent hotels make it easier for guests to choose a room, get their questions answered and book directly. I work with you to find what’s getting in the way and decide what to fix first.
More about BookInnDirectWorking with our first hotels
The founding offer
I’ll work directly with you to agree what needs rebuilding and what we can measure once the site goes live.
$999 USD one-time
- Mobile room pages, reception-approved FAQs and a tested path to your compatible booking engine.
- Fixed scope; optional website care and growth are agreed separately.
- The $999 rate requires agreeing before work starts to an anonymised before-and-after case study. You’ll review it for accuracy and anonymity before publication.
What I look at
Three decisions before a guest books
Answer the questions reception gets
Put details like parking, breakfast and arrival times where guests look for them. Use answers your team approves.
Make booking direct easy
Show a genuine reason to book with you and test the route from your room page to availability on a phone.
Start with your current site
Get a personal website review
Send me your hotel’s website. I’ll walk through how a guest finds a room and reaches your booking page, then share what I’d fix first and why.
Request a free reviewFor hotel owners
Practical guides
Direct-booking website checklistBrowse hotel website and SEO guides
THE HIDDEN COST OF OTA BOOKINGS
Read article
How do you calculate your hotel’s direct booking share?
Calculate direct booking share from your reservation reports and compare periods without mistaking website clicks for bookings.
Read article
What should a hotel website FAQ include?
Write a hotel FAQ from real reception questions, with clear answers about arrival, parking, room suitability and booking terms.
Read articleLet’s look at your hotel’s website.
Already have an email from me? Reply there and tell me what you’d like to change.
Book a short call